Behind the Scenes - Meet Me!

Posted by Stacey Thomas on

XTRA - Be confident, bold, and colorful.

I started XTRA in January of 2018, as a hobby that would help fuel my creative side. I never dreamed that this would turn into a full-time business for me, but 1.5 years after opening up my Etsy shop, it did!

I am a 32 year old wife and dog mom, living with my husband just outside of Houston, TX. My background is in fashion retail, having worked in the industry since I was 16 years old. I hold a Bachelor's degree in Fashion Merchandising from Kent State University, and grew up in a very small town in upstate New York. I have always had a passion for entrepreneurship and love all aspects of owning my own business.

My creative process involves finding materials that reflect the latest trends in fashion. I have an eye for spotting trends, and I use that to my advantage when shopping for materials for my new collections. I am constantly keeping an eye on the retail space, Instagram trends, fashion shows, magazines, and even popular TV shows to help inform me of what will be popular in the fashion and accessories space.

Once I have identified a key trend and secured the necessary materials, I begin my design process. Each design starts organically in my studio, where I play with all the complimentary materials until I find the perfect one to complete the design. I love laying out all of my materials in front of me on my work table and just seeing where it takes me. Oftentimes I end up with unexpected combinations that turn out to be my most popular products.

My creations have always been about creative expression, building confidence, and being bold and colorful. I want the women who wear my jewelry to not be afraid to show up, take risks, and to go after what they want in life. I keep this target customer in mind every time to set to work on creating new product. While I want my earrings to reflect current trends, I also want them to be special and unique. I always strive to add a little color or an element that takes each design to the "next level".

I hope you enjoy my designs as much as I enjoy creating them! Please connect with me on Instagram (@xtrabystacey) for more behind the scenes, sneak peeks on new products, and for access to special deals and promotions.

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